Position information you want to emphasize in the beginning or end of your oral
presentation or written communication. For example, to deemphasize negative
information, put it in the middle of a document rather than in the first or last paragraph.
Similarly, place the negative information in the middle of a paragraph rather than the first or
last sentence.
So what?
Research reveals that people pay particular attention to what comes first and
what comes last. What is in-between gets the least amount of attention.