Oral Presentations

Position information you want to emphasize in the beginning or end of your oral
presentation or written communication. For example, to deemphasize negative
information, put it in the middle of a document rather than in the first or last paragraph.
Similarly, place the negative information in the middle of a paragraph rather than the first or
last sentence.

So what?

Research reveals that people pay particular attention to what comes first and
what comes last. What is in-between gets the least amount of attention.