To further engage employees or coworkers, share a few stories about how your customers,
clients or other stakeholders were affected by your product or service. For example, in
addition to sharing statistics or facts, recount an actual event or share a picture of a success
story.
So what?
Research shows that most people pay more attention to a story than they do
to a statistic. Sharing stories make your points “come alive”; they are more likely to be
motivating, memorable and attention-grabbing.