Direction and Leadership

Adapt your communication according to the degree to which your audience wants to
receive direction and leadership. Someone who needs direction and structure might appear
hesitant, be indecisive, or ask for reinforcement, clarification or simply, “What do you want
me to do?” In this instance, provide the person with more details, lists and step-by-step

So what?

Adapting your communication strategy to your audience’s needs and tendencies—
instead of assuming that we all have the same needs–will enhance the likelihood that your
communication will be effective.