1976

In this year (1976), the scientist, Richard Dawkins, proposed the term “meme” as a “cultural equivalent to the gene.” A meme is an idea, fad or fashion sustained or discarded by a human community.

So what?

Memes have a life span that varies from days to years. Predicting which memes have a short-term vs. a long-term life often proves crucial in setting a strategic direction.