New and Notable

Subscribe to Weekly Emails

Enter your email address to receive Dr. So What? in your inbox.

Endurance by Alfred Lansing

If you want to know what adventure, courage and leadership are all about, then read – make that, consume – this book.
Read More +

Share Stories

To further engage employees or coworkers, share a few stories about how your customers, clients or other stakeholders were affected by your product or service.
Read More +

  • Assumptions

    Have I made reasonable assumptions?

  • Evidence

    Have I relied on reasonable evidence to reach my conclusions?

  • Implications

    Have I properly identified the implications of the facts, ideas or situation?

  • Patterns

    Have I properly identified the patterns?

  • Effectiveness

    Have I properly defined effectiveness?

  • Alternatives

    Have I considered all the logical alternatives and selected the proper course of action?

  • Ethical Impact

    Have I considered the ethical impact of my decisions?