• Assumptions

    Have I made reasonable assumptions?

  • Evidence

    Have I relied on reasonable evidence to reach my conclusions?

  • Implications

    Have I properly identified the implications of the facts, ideas or situation?

  • Patterns

    Have I properly identified the patterns?

  • Effectiveness

    Have I properly defined effectiveness?

  • Alternatives

    Have I considered all the logical alternatives and selected the proper course of action?

  • Ethical Impact

    Have I considered the ethical impact of my decisions?

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    Tip of the Week

    Screen out alternatives for your audience or decision-making team. For example, it’s more effective to consider 3 or 4 alternatives rather than 15. In fact, studies revealed that when shoppers had a choice of 24 different jams, only 3% bought, but when 6 jam...

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