New and Notable

Subscribe to Weekly Emails

Enter your email address to receive Dr. So What? in your inbox.


Forge alliances with other departments that are critical to your success.  A starting point might be to ask for a tour of the other departments or hold a “sh
Read More +


The number (60,000) of root words the average high school graduate knows. So what? Expanding your vocabulary beyond these basic words allows you to convey your
Read More +

Frank Zappa

“There is more stupidity than hydrogen in the universe, and it has a longer shelf life.” Book of the Month Leadership and Self-...Every leader should be req
Read More +

Leadership and Self-Deception by The Arbinger Institute

Every leader should be required to read this book and revisit the thoughts they highlight at least once a year. Book of the Month Leadership and Self-...Every l
Read More +

  • Assumptions

    Have I made reasonable assumptions?

  • Evidence

    Have I relied on reasonable evidence to reach my conclusions?

  • Implications

    Have I properly identified the implications of the facts, ideas or situation?

  • Patterns

    Have I properly identified the patterns?

  • Effectiveness

    Have I used the proper criteria to judge effectiveness?

  • Alternatives

    Have I considered all the logical alternatives and selected the proper course of action?

  • Ethical Impact

    Have I considered the ethical impact of my decisions?